Saks Fifth Avenue, which has surely felt the recession’s sting, is taking just such a fist-raising stand with its spring marketing. The campaign is inspired by the bold graphic designs and propaganda spirit of Constructivist art — although it is intended to be tongue-in-cheek.
The store hired Shepard Fairey, the artist who created the stylized Hope poster of Barack Obama that became one of the most highly visible, though unofficial, images of the presidential campaign, to design its catalog covers and shopping bags. They bear a rather unsubtle allusion to advertisements made in the 1920s for state-run department stores in the Soviet Union.full story NY TIMES
With the recent accusations of Fairey’s work being plagiaristic, a bold move has been made by Saks fifth ave , hiring him to redesign their shopping bags and catalog. Although i have mixed feelings about the topic of his work being plagiarism, i have met plenty of people that are highly bothered, let down, and angry about the findings people have made.. i would like to hear what you all have to say about this! leave your comments about how you feel..
full story Art-for-change